African Journal of Tourism and Hospitality


Tourism and Hospitality Research for Economic Development. A Perspective

The tourism and hospitality industries are among the fast expanding industries in the world. The industries have been identified to contribute significantly to sustainable development and achievement of UN millennium development (UNMDGs) 1, 3, 7 and 8. Consequently tourism and hospitality continues to feature prominently in policies, plans and programmes for economic growth and poverty reduction.

Tourism is better placed to address poverty as compared to other economic sector because; it can develop in poor and marginal areas with few other export and diversion options; it offers labour-intensive and small-scale opportunities compared with other non-agricultural activities; it does not require high academic skills, vocational and basic skills, which the poor can easily acquire; it employs a high proportion of women; it has high degree of geographical expansion, thus spreading benefits even to isolated destinations; its long and diversified supply chain support for resurgence of the local industry, and values natural resources and culture, which may feature among the few assets belonging to the poor. Tourist visits to a destination provide opportunities for selling additional goods and services.

Notwithstanding the fact that tourism and hospitality sectors are significantly growing, particularly in developing countries where poverty incidences are rampant, such growth doesn’t seem to translate one for one into poverty reduction. A majority of governments in the developing countries are unable to capture much of the income generated from tourism. With only few years left until the target date for UNMDGs, there is a need for accelerated progress to foster the tourism and hospitality sector’s contribution to development.

Answers and solutions must be sought to basic problems facing tourism and hospitality sectors in an effort to enhance realization of UNMDGs and country-specific development road maps, which seek to transform developing countries into a middle class economy. In this connection, we are delighted to announce the timely launch of the African Journal of Tourism and Hospitality (AJTH) as an outlet for exchange of knowledge and information on how tourism and hospitality can build on, expand, and leverage current development, wealth creation, poverty reduction and societal betterment in a sustainable manner. The journal is dedicated to advance theory, research and practice in the field of tourism and hospitality.

The editorial board of the AJTH welcomes and encourages your participation either as a reader or contributor to the journal. Due to the multidisciplinary nature of tourism, AJTH encourages manuscripts from interrelated disciplines in order to publish original, high quality and cutting edge research on all aspects of tourism and hospitality. The editorial board will undertake an effort to make a quality academic journal that tourism and hospitality researchers consider for the publications of their papers through rigorous reviews and strengthening the ethical codes of research. The quantity and quality of the manuscripts being submitted and the knowledge being transmitted will also be checked through innovative research and international engagement.

It will be thrilling to see how researchers respond to many opportunities and challenges the tourism and hospitality industries are facing presently and will face over the next decades. There is no doubt the journey will be remarkable. I hope you find the African Journal of Tourism and Hospitality a welcome companion along the way.

Prof. Damiannah M. Kieti

Journal's Cover Page

Aim of the journal

African Journal of Tourism and Hospitality (AJTH) is peer reviewed and published semi-annually; it is an international journal targeting the publication of current tourism and hospitality research within but not limited to African continent. The main purpose of this journal is to advance and foster tourism and hospitality education and research. AJTH publishes original research both conceptual and empirical that clearly augments the theoretical development of tourism and hospitality fields. The AJTH incorporates research based on a variety of methods, including both qualitative and quantitative approaches in tourism and hospitality. AJTH aims to stimulate discourse on emerging tourism and hospitality and to provide expert opinion on crucial research issues for the “tourism and hospitality industry”.


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Vol 1, No 1 (2013): Vol 1 No. 1, 2013

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Table of Contents


Socio-Economic Link between Poverty, Environment and Tourism around Protected Areas: A Case Study of Communities Adjacent to Ruma National Park, Kenya PDF
Peter M. M., Bobby E. L. W., Hellen I., Ezekiel O. K., Johnstone K., Rita N. S.
Women Employment in Tourism Businesses: A Case Study of Eldoret Town, Kenya PDF
Stephen O. M., Isaac K. M., George M., Dominic K. R.
Training Needs Assessment (TNA); a Solution for Effective Hotel Employee Training Outcomes in Kenya PDF
Rose W. B., Michael K., Mary J. K.
Residents’ Perception of Slum Tourism Development in Kibera, Nairobi, Kenya PDF
Kennedy O. M., Damiannah M. K., Beatrice I.
Entrepreneurial Marketing Strategies and Sustainability of Hospitality Event Management Ventures in Eldoret Town, Kenya PDF
James K., Thomas B., Jacqueline K.
Perceived Factors Affecting Consumption of Indigenous Foods in Selected Hotels in Nakuru County, Kenya PDF
Dorothy R., Elizabeth M., Millicent T.
Impact of Information and Communication Technology (ICT) on Service Delivery in selected Hotels in Coast Region, Kenya PDF
Angore M., Sawe B., James K.
Local Residents’ Understanding of Ecotourism in Manguo Wetland, Limuru, Kenya PDF
Ezekiel O. K., Stephen M.
Measuring Tourist Satisfaction with Service Quality in Marine Protected Areas, Kenya PDF
Damiannah K., Ann W., Tabitha M., George M.